Anheuser-Busch

Part of a trade campaign primarily targeted to major restaurant chains. It was just as food and beer pairings were becoming a hot trend, and Anheuser-Busch wanted to make an impact early to protect its leadership position against larger specialty brews. Rather than the same tired claims so prevalent in foodservice ads, we developed a simple branded look and communicated the essence in short, punctuated thoughts. Created in partnership with Tampa Bay Partners.